Meta Ads case study · E-commerce & healthcare
44x purchase ROAS on Meta Ads.
Sales campaigns built on systematic creative testing, audience refinement and full-funnel structure — and lead generation for a dental-products brand at CPCs as low as ₹1.20.
- 44x
- average purchase ROAS
- 604
- website purchases
- ₹1.20
- lowest CPC
- Work
- E-commerce sales campaigns (2022) · Healix Healthcare lead gen (2023)
- Channels
- Facebook & Instagram
- Tools
- Meta Ads Manager · custom pivot reporting
The brief
Profitable sales first, then qualified leads.
Two kinds of work: driving website purchases for an e-commerce brand at a strong return, and later generating leads for Healix's rotary-file range across 30 lead and retargeting campaigns.
The approach
How the results were built.
- 01
Systematic creative testing
Ran offer and creative variants head-to-head — for example “Pack of 3 @ ₹999” bundles — and judged them on cost per purchase, not clicks.
- 02
Audience refinement
Tightened targeting campaign by campaign so spend concentrated on the audiences that actually converted.
- 03
Full-funnel structure
Separate prospecting, lead and retargeting campaigns, so warm audiences saw different ads from cold ones.
- 04
Reporting that drives decisions
Custom pivot reports on purchase ROAS, cost per result and CPC to move budget toward winners quickly.
The results
What moved.
- 44.08x
- average purchase ROAS
- 604
- website purchases
- ₹40.95
- average cost per purchase
- 96x
- best single-campaign ROAS
- ₹1.20
- lowest CPC
- 38K+
- ad clicks
3 sales campaigns · Aug 2022
from ₹24,733 ad spend
rotary-file lead campaign · Aug 2023
across 30 campaigns · Aug 2023
Purchases and ROAS by sales campaign
Meta Ads Manager pivot report, 1–31 Aug 2022.
View data table
| Item | Purchases | Purchase ROAS |
|---|---|---|
| Campaign A | 413 | 29.36x |
| Campaign B | 246 | 31.32x |
| Campaign C | 191 | 96.26x |
The proof
Straight from the dashboards.
Unedited report screenshots — tap any image to view it full size.