Current role · Central Chinmaya Mission Trust
Bounce rate from ~46% to ~9%.
Since joining in November 2025, I've fixed the technical problems driving visitors away from Chinmaya Mission's websites and moved key pages onto page 1 for searches with up to 50K monthly volume.
- ~9%
- bounce rate, every month since Mar 2026
- ~3,000
- broken URLs redirected
- #3
- “ashtavakra gita” · 50K/mo
- Organisation
- Central Chinmaya Mission Trust (Nov 2025 – present)
- Websites
- chinmayamission.com · eshop.chinmayamission.com · CM75 Amrit Mahotsav
- Tools
- Google Analytics 4 · RankPulse (my own rank tracker)
The challenge
Visitors were landing on dead pages.
When I joined, 41–50% of sessions on the global website bounced. About 3,000 URLs returned 404 errors while still receiving direct, organic and referral traffic — so a large share of visitors arrived on an error page and left. Key pages also ranked low — or not at all — for their main searches.
The approach
How the results were built.
- 01
Redirected ~3,000 broken URLs
Found 404 pages that were still getting direct, organic and referral visits, and redirected each to the most relevant live page — so those visitors land on real content instead of an error.
- 02
Website speed optimisation
Improved page load speed so visitors don't give up before the page appears.
- 03
Internal linking
Built internal links between related pages, so visitors and search engines can reach key pages easily.
- 04
Quality backlinks & relevant descriptions
Earned quality backlinks and wrote relevant meta descriptions for target pages, which moved them up the rankings.
The results
What moved.
- ~9.1%
- avg. bounce rate since Mar 2026
- 7.5%
- CM75 site bounce rate
- #3
- “ashtavakra gita”
- #2
- “swami chinmayananda”
- #1
- “vedanta course”
- #1.8
- avg. position · 71% visibility
global website, GA4 data to Sep 2026 · from ~45.5% (Nov–Jan avg.)
Mar 2026 · from ~50% (Nov–Jan)
50K searches/mo · not in top 100 in July
5K searches/mo · from #10 (Dec 2025)
500 searches/mo
chinmayamission.com tracked keywords
Monthly bounce rate, global website
Google Analytics 4, Nov 2025 – Sep 2026. Lower is better.
View data table
| Item | Bounce rate |
|---|---|
| Nov | 41.57% |
| Dec | 44.57% |
| Jan | 50.48% |
| Feb | 32.16% |
| Mar | 9.26% |
| Apr | 8.56% |
| May | 8.81% |
| Jun | 9.93% |
| Jul | 8.63% |
| Aug | 9.02% |
| Sep | 9.2% |
Google rankings today
Desktop and mobile positions match for every keyword. Tracked with RankPulse, the rank tracker I built.
| Keyword | Searches / mo | Movement | Position |
|---|---|---|---|
| ashtavakra gitaeshop · Ashtavakra Gita | 50K | Not in top 100 → #3 | #3 |
| swami chinmayananda/global/swami-chinmayananda | 5K | #10 → #2 | #2 |
| chinmayananda/global/swami-chinmayananda | 5K | — | #2 |
| ashtavakra gita bookeshop · Ashtavakra Gita | 1K | — | #3 |
| chinmayananda saraswati/global/swami-chinmayananda | 500 | — | #2 |
| vedanta course/global/residential-vedanta-course | 500 | — | #1 |
| ashtavakra gita by swami chinmayanandaeshop · Ashtavakra Gita | 50 | — | #1 |
- #3
ashtavakra gita
50K searches/mo · was not in top 100
- #2
swami chinmayananda
5K searches/mo · was #10
- #2
chinmayananda
5K searches/mo
- #3
ashtavakra gita book
1K searches/mo
- #2
chinmayananda saraswati
500 searches/mo
- #1
vedanta course
500 searches/mo
- #1
ashtavakra gita by swami chinmayananda
50 searches/mo
The proof
Straight from the dashboards.
Unedited report screenshots — tap any image to view it full size.